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Blizzard dismisses microtransactions

When asked if they plan to introduce microtransactions for WoW, Blizzard’s representatives vehemently denied any plans to do that.

Here’s the quote from Blizzard’s co-founder:

When it was put to him that Blizzard lost money by not charging for items, company co-founder Frank Pearce, senior vice-president of product develepment, argued that subscribers have a better experience and are more loyal.

“Can you show us a profit and loss statement that shows that we lose money on that?” he challenged.

“I would say that that’s arguable, because part of protecting the integrity of the game is ensuring that the subscribership has a reason to continue playing and feels good about the experience that they have.

So you won’t be able to buy items or gold officially (or legally) any time soon.

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