Adam Sessler from G4TV is speaking against the guys who re-did the Diablo 3 screenshots to make them darker and gothic.
His argument seems to center on the fact that Blizzard can do whatever they like with Diablo 3 because it’s theirs. This guy obviously didn’t attend marketing courses at college and neither did he read any of Peter Drucker’s books.
If you ask him, Blizzard could make Diablo 3 a FPS in space, with the protagonist a chihuahua instead of a barbarian. It’s theirs, right? Bullshit. The product is “owned” by its users!
This guy has no clue!
Get a life and stop screaming at a camera !
He probably is high on drugs. I did not understand half of what he said.
They make games for the fans, because fans are buying games. If they screw up Diablo3, there will be bad sales both for Diablo3 and upcoming Diablo series games.
Yes, that’s my point exactly.
Marketing 101: Make the product and offer the service that your CUSTOMER wants, not what YOU want. Which is a major reason for businesses going under: They only offer what THEY like/enjoy and not what the customer wants or is willing to pay $$ for.
Sure… they CAN do whatever they want to the game because it IS theirs, but that doesn’t mean anyone’s going to buy it.
I agree with Adam Sessler, due to the fact changes is always required for things to proceed in what ever it is. People are narrow minded fools who think only one way. A true fan would adapt to the changes, like myself was hoping for some changes because some of the stuff in LoD really aggravated me. I saw the video several times, changes were necessary especially when its gonna be on vista for crying out loud.
What the fuck are you whinin again fuckin Maxfreak fuckers?
The users DONT KNOW what the fuck is good for them. They just talk about it, but DONT KNOW anything about what really is good for them. Blizzard knows whats good. You, retarded people here @ maxfreak dont know shit. So shut the fuck up and stop bashing Diablo 3.
Remember: YOU DONT KNOW WHATS GOOD FOR YOU! Since YOU HAVENT EVEN TOUCHED DIABLO 3. So, again shut the fuck up.
Hey OMGBOY, insulting people is one thing, posting something as stupid THREE times is another. I deleted the duplicates. Once is enough.
Just one argument for you: if there’s proof that consumers are too stupid to tell between good and bad, it must be YOU.
For the record, no one is bashing Diablo 3. It’s just that Adam states an opinion that is obviously disconnected from reality. Fans matter … a LOT.
hehe calm down guys u have seen only one area and begin to scream.. lol while u were playing db2, remember the 2.nd map which has desert and that was 1000 times more shiny then the atmosphere in trailer! but u werent complaining it.. Time to stop arguments and wait the games out time.. If u think these kind of stuff 100 times, I am sure that blizzard thinks 100000000000000 times.. So they have a reason and wait. Btw download the trialer from diablo3.com it is the best quality and not bright like the other videos.. Still I believe being conservative sux. If u want completely dark scene, go and play db2 lol this is db3 and we are at 2008, game will be in shops like 2009-2010 lol expecting the same stuff which is 9-10 years ago is funny
Just so everyone’s aware, that’s just the character that Adam plays on X-Play he’s not that… tweaky… in real life. In general though he has a superb grasp of not only marketing strategy (when it applies to videogames) but market trends, game queality, playability, and fan followings.
Having said that, I believe that in general the Diablo Games have been very dark (in terms of the tone of the story, not just level of illumination), and changing that would significantly alter the style of the game. I also believe that I like most of the rabid drooling fan following of Diablo would buy Diablo III even if it were a First Person Interstallar Sci-Fi Gun-Fest following the misadventures of Senor Scruffy. Why? Because It’s Diablo III and I am an addict.
The twenty somethings of the world need to realize, like I have, that we are no longer the target audience of the conglomerate empire. We are not going to buy every game that comes out that we like. You said it yourself, the business has to market their product to the customer, but we are more fickle and choosy than a certain other group. That group is teens and children, and they WILL bug their parents to buy every game that comes out. So why should Blizzard market to us, when they can appeal to the younger audience and make more money? It certainly isn’t going to be because we’ve shown them any loyalty or respect. No, instead we send out complaints about the direction they’re taking a game that we didn’t even know was in production until a couple months ago. Instead we demand that they spend thousands of dollars retooling a game near completion, that it may better suit our image of the final product.
But, I digress. My point is, those of you who believe that Blizzard can do whatever they want with Diablo III are right (within reason Chihuahua boy), but those of you who believe that Blizzard needs to consider their target audience when producing the game are also right. But anyone who thinks that they are still the target audience is gravely mistaken… the target audience probably doesn’t even know what that term means.
Does anyone know a synonym for target audience?
His argument doesn’t centre on the fact that Blizzard can do what they want with their product. His argument centers on the fact that it is a small vocal minority who cares about the brightness in the game and I’d much rather put this franchise in the hands of a trusted company like blizzard then a bunch of rabid fanboys who are blinded by nostalgia and rose-colored glasses. The new Diablo 3 screenshots and videos look amazing, let Blizzard do their thing.
Ok… the people who say Blizzard shouldn’t be making a game for themselves need to take a step back and think about what they are saying. I actually attended the best video game design school out there (no not the fake ones you see on G4) and learned a lot more than you people. The fact is, you think you know what you want, but you have no idea what is possible from a design aspect and what is affective. It has already been said 20 thousand times. They are doing this because THEY TRIED A DARK BLAND MONOTONE GAME! It didn’t work. It got boring. They stated if they could walk all 200 people who don’t like the new look through the same process they have gone through then they would understand why they chose this path. So please whine about something else in your life instead of taking out your anger on Blizzard. When designing a game – they first and foremost want to design a game they would love to play themselves. Would you rather them try to conform to thousands of talking heads telling them how to do their job? I sure wouldn’t. I know they are doing their best to create a game they want to play and know every other Diablo fan will want to play. They too are fans, don’t forget that. They are playing the game and making choices that keep the game fun. If you think something was done wrong – think about why they did it that way. There is more than likely a method to their mayhem. They are testing out what works and what just isn’t fun. So please stop your whining and let them make the damn game!
As offensive as OMGBOY was I’d have to agree with him and say that he phrased it best. Most gamers ARE actually fucking stupid and it’d be a good idea to not let them decide how your game is made.
Haha. As if gothic moody lighting is some kind of brand new trend you guys just came up with. Welcome to 10 years ago/Hot Topic/Tim Burton.
Also would like to add that the person who posted and attacked this article couldn’t have missed the point more.
A+ moron.
Sessler is probably better off yelling at a camera it probably has a higher IQ than the average gamer.
I agree with him, why should a game have to stay the same and not progress, and no users dont own anything, because gaming producers produce games they think people will like, and if they dont they suck it up and make something new…people just need to stop being so resistant to change because without things getting better they will only get worse people so get the sand out your vags and see what the game has instore
seriously , wee cant expect evry diablo game to look like the one before? what fun wuld that be?.. and the thing with the dark/light thing,, i myself think it’s boring to look at a very dark animation all day.. in time i think you will se diablo is only getting better and more tought out in to it.
*Sigh* I’m ever so sorry but I just COULDN’T read your wall of writing, but at least your grammer was superb.
I probably could have stated that a little nicer, but everything I said was true. I agree that a developer should listen to their target audience for feedback. It’s also good to ignore some suggestions as the developer is the only group of people to have played the game and had the chance to experience if something works well or not. Everything is done for some reason or another. They wouldn’t create portions of the game how they are done just for the hell of it.
If your all worried about how bright the game is and how much colour and shit is in the graphics, there is a simple setting that can change that, TURN THE BRIGHTNESS DOWN!!
I am welcoming the new changes and think it will add a new dimension to the game.
Man some people just want to gripe at others on here. Anyways I don’t realy have a problem with the color. Yes it’s a little bright for me but I can get around that. I’ve been waiting a long time for Diablo 3 to come out. And some of the graphics are not that good, in my oppinion. But I think I can deal with that too.
And if I don’t like then I’ve got Diablo 2, LoD and the original Diablo to fall back on.
I understand his point of view, but I don’t think I can agree with all of it. I’ll admit I’m a Diablo series mega nerd, and I’ve REALLY been keeping up on Diablo III. People are making assumptions, and quick decisions. They are also dissing the game and giving false information on the game that is making it seem like crap. That much I agree with him on. But the whole “property” theory is absolutely ridiculous. They BETTER make the game how the fans want it, or there sales are going to be sh*t. How Adam said it was that people have no right to complain about a game, he is right. But saying they they should have no say in what it should be like with the whole “property” thing is very untrue. Sure, they COULD ignore the thousands of ideas being sent in weekly, but if they did, they would later regret it.
Kudos Adam S.
~WGM
This guy is a douche.
I say if you guys are so concerned about it, go work for Blizzard and change it.
I think that it was kinda bullshit that they changed it. As far as I’m concerned, the game design is a form of art. They made the game and wanted to go in that direction as far as the visual effects. They shouldn’t have had to change the way it looks for some whiny little bitches. It may be better for them that they did, but still come on people. Did you make your mom cut the crust off your bread too.
cmon guys. Loosing faith in blizzard!? SILENT! when they make a bad videogame the just trash it lol.
I personally am a huge diablo nerd (I even read the books). On top of it im a bus admin major and ive taken plenty of marketing classes. If blizzard said too gothic is boring then they are prob right.
SC, WOW, Diablo enough said. I have faith they know what they are doing, and if they don’t, ill just play sc.