Now, ever since Activision and Blizzard merged, I had a feeling that moneytalk will take over. Sure enough, listen to Activion’s boss, Bobby Kotick: “Next Blizzard MMO will have a “more broad appeal”…
I can’t believe 10+ million subscribers is now considered marginal for a MMO! For some perspective, LOTRO has about 250,000 and Warhammer online is seeing a decreasing 300,000 or so.
The other point is … how is WoW not appealing enough for everybody? It has purple (gay?) elves, orcs on motorcycles… it’s as cartoony as a Disney picture.
It looks like Activision-Blizzard is definitely pursuing a strategy of attracting the lowest common denominator and putting “niche” products like Diablo 3 on the backburner. Just 40 people are working on Diablo when the support team for WoW alone is something like 3000?





